Creative

Questions:

1 . You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?

2 . You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?

3 . Which aspect ratios are accepted for image assets in app campaigns?

4 . What’s the difference between traditional and emerging story arcs?

5 . Which technique should you use when creating a video ad with an awareness objective?

6 . You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?

7 . Which of these accurately describes Google’s experimentation tool?

8 . Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?

9 . Which of these accurately captures Google’s ABCDs of effective creative?

10 . You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?

11 . Which of the following is a best practice when implementing an experiment?

12 . Which action should you take if your goal is to optimize display campaigns before increasing budgets?

13 . You’re selecting imagery to use in a Discovery campaign for your appliance business and want to make sure the images chosen follow creative guidance. Which image should you choose to meet this goal?

14 . You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?

15 . You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?

16 . Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?

17 . How often should you view your asset report and replace low-performing assets for a Discovery campaign?

18 . Which of these descriptions captures the best practice for writing effective headlines and descriptions for app campaigns?

19 . You’re creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?

20 . What is the maximum number of HTML, image, and video assets per ad group for an app campaign?

21 . You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?

22 . You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?

23 . You work for a design firm and manage their Search campaigns for all of Ohio. Why is location insertion a valuable feature for you?

24 . You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?

25 . When creating a responsive display ad, why should you check Ad strength?

26 . You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

27 . Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?

28 . What type of asset is not accepted for an app campaign?

29 . You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?

30 . You’re creating a storyboard to make your first video asset for an app campaign. Which of the following should you prioritize?

31 . You’re creating your first video ad and your aim is to drive consideration for your brand’s offering. How should you hero the product?

32 . You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?

33 . To improve the performance of video campaigns, how should you approach creative effectiveness?

34 . Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?

35 . App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?

36 . For which of the following scenarios would Google’s experimentation tool be helpful?

37 . You’re editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?

38 . You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?

39 . If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?

40 . How should you improve a video ad’s effectiveness in post-production?

41 . You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

42 . You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?

43 . Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?

44 . Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?

45 . You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?

46 . You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

47 . To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?

48 . You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

49 . When creating an app campaign, what information can you expect to be pulled automatically?

50 . You launched your first video campaign a month ago and are trying to determine how many people have watched key moments or skipped your video ad. Which tool could help you uncover this information?

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