1 .
Using tracking code, Google Analytics can report on data from which systems?
2 .
To collect data using Google Analytics, which steps must be completed?
3 .
The Analytics tracking code can collect which of the following?
4 .
When will Google Analytics end a session by default?
5 .
Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
6 .
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
7 .
A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
8 .
To locate a property's Analytics tracking code, which sequence of steps should be followed?
9 .
To use Analytics to collect website data, what must be added to the website page HTML?
10 .
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
11 .
When a new view is created, what data will be included?
12 .
A deleted view can be recovered by account administrators within how many days?
13 .
What are the options for filtering data in Google Analytics?
14 .
Why is it important to keep one unfiltered view when using filters with Google Analytics?
15 .
In which order does Google Analytics filter data?
16 .
When a filter is applied to a view, what data is affected?
17 .
What feature would be used to compare two date ranges in a report?
18 .
What does the “Users” metric measure?
19 .
What is the “Bounce Rate” in Google Analytics?
20 .
What is a “dimension” in Google Analytics?
21 .
What is a “metric” in Google Analytics?
22 .
What is a “secondary dimension” in Google Analytics?
23 .
Which Google Analytics visualization compares report data to the website average?
24 .
How can the amount of data in a sampled Google Analytics report be increased?
25 .
When selecting “Share Template Link” in the dashboard, what will be shared?
26 .
When a dashboard is shared, users can edit the dashboard configuration.
27 .
Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?
28 .
Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?
29 .
Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?
30 .
Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?
31 .
Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?
32 .
Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?
33 .
Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?
34 .
Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?
35 .
Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?
36 .
What setting must be enabled to view data in Demographics and Interests Reports?
37 .
What report would best help identify potential browser issues with website traffic?
38 .
What report shows what mobile devices were used to view a website?
39 .
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
40 .
Which “sources” are available in Google Analytics?
41 .
Which “mediums” are available in Google Analytics?
42 .
Which "channels" are available in the default Channels report?
43 .
What report can show how particular sections of website content performed?
44 .
What report lists the website pages where users first arrived?
45 .
What report should be used to check if users are leaving from important pages on your website?
46 .
Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW - Accessories” campaign?
47 .
Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW - Apparel” campaign?
48 .
Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW - Accessories” campaign?
49 .
Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate.”?
50 .
Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion.” ?