Reporting

Reporting

Reporting

Questions:

1 . By opting into the HubSpot Reporting Certification beta content, you agree to:

2 . Fill in the blank: Key results (KRs) are __________.

3 . True or false: When presenting data, you need to give your audience a debrief on all the data you’ve uncovered. That way, they have the fullest context for making data-driven decisions.

4 . What are examples of data-driven decision-making? Select all that apply.

5 . True or false: Data visualization is the only skill you need to be able to effectively report on your business.

6 . Fill in the blank: Objects are _____________.

7 . Fill in the blank: Events ___________.

8 . Fill in the blank: Data cleansing is the process__________.

9 . Which tools are NOT part of the HubSpot reporting suite?

10 . What is data visualization?

11 . Fill in the blank: The purpose of funnel reports is to analyze:___________.

12 . Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

13 . Fill in the blank: The silo mentality is ___________.

14 . Fill in the blank: Exit rate shows the percentage of sessions _________.

15 . What do sessions track?

16 . Fill in the blank: UTM parameters _____________.

17 . When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

18 . What is sales enablement?

19 . Why are leading indicators considered “manageable” metrics?

20 . Which of the following is an example of a leading indicator?

21 . Which of the following is an example of a lagging indicator?

22 . Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics.

23 . Customer satisfaction surveys in HubSpot track which customer sentiment metric?

24 . True or false? It is possible for non-SaaS companies to track the renewal rate.

25 . Which customer sentiment metric is the strongest predictor of future purchase behavior?

26 . What is a cadence?

27 . What are blink tests used for?

28 . When would you build a dashboard with the Z-shaped reading pattern in mind?

29 . What is backward planning?

30 . True or false? Correlation does not equal causation.

31 . Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

32 . Fill in the blank: ______ enables companies to identify new business opportunities, predict future trends, and optimize current operational efforts.

33 . True or false? The majority of people are willing to continue communications with a brand, even if they receive irrelevant promotions.

34 . Fill in the blanks: Tail winds are to ________ : as headwinds are to _________. Forces, friction. Friction, force.Ships, force.

35 . The Golden Circle is a framework invented by Simon Sinek that helps organizations:

36 . Why is having a strong sense of purpose important for a business? Select all that apply.

37 . Fill in the blank: SWOT analysis is ________

38 . Fill in the blank: Competitive intelligence is ________.

39 . What happens during operational planning?

40 . What happens during strategic planning?

41 . SMART goals are:

42 . Fill in the blank: When making data-driven decisions, objectives are statements ________.

43 . Fill in the blank: Integrations are ___________.

44 . What are APIs?

45 . What are the advantages to native integrations? Select all that apply.

46 . What are the best ways to find out more about APIs and their potential use cases? Select all that apply.

47 . What is the HubSpot App Marketplace?

48 . What are the benefits of running regular tech stack audits? Select all that apply.

49 . What is the HubSpot Solutions Partner Program?

50 . On average, how many apps do mid-sized businesses use?

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