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1. If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
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2. What does Google Analytics call a URL that passes data parameters for reporting?
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3. When does the Google Analytics tracking code send a pageview hit to Analytics?
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4. When does the Google Analytics tracking code send an event hit to Analytics?
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5. What does Google Analytics use to differentiate new and returning users?
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6. What will happen if a user clears the Analytics cookie from their browser?
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7. By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
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8. A session in Google Analytics times out after how many minutes by default?
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9. To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
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10. For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
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11. Which are Goal types in Google Analytics?
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12. If data is excluded from a view using a filter, it may be recovered within thirty days.
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13. Which of these scopes could be used for dimensions and metrics?
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14. When defining a measurement plan, what is the order of steps?
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15. What are macro-conversions in a measurement plan?
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1. To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
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2. Filters may be applied retroactively to any data that has already been processed.
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3. To see data for users from the U.S. and Canada only in a view, which filter would be applied?
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4. To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
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5. To pair metrics with dimensions, what should they have in common?
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6. To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
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7. Custom Dimensions can be used in which reports?
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8. When a Custom Dimension is active, which data will it affect?
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9. To collect the number of comments users posted to a website page, what feature would be used?
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10. Custom Metrics can have which scopes?
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11. What four parameters can be included with an event hit for reporting?
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12. If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
28 .
1. Segments applied to reports can analyze data for which of the following groups?
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2. Custom segments may be created using which of the following criteria?
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3. How many segments may be applied at once?
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4. Because segments are applied before sampling, segmented data will not be sampled.
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5. What report shows data segmented by channel?
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6. Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
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7. What report analyzes which webpages get the most traffic and highest engagement?
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8. In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
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9. Multi-channel Funnel reports can credit conversions across which channels?
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10. How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
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11. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
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12. What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
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13. Custom Reports have which capabilities?
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14. What type of Custom Report shows a static, sortable table with rows of data?
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15. Which would prevent data from appearing in a Custom Report?
43 .
1. What is “remarketing” in Google Analytics?
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2. To enable remarketing in Google Analytics, what must first be enabled?
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3. Which remarketing audiences can be defined in Google Analytics?
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4. Remarketing can show relevant ads on which Google properties?
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5. What is the maximum duration a user can be included in a remarketing audience?
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6. What Google Analytics data can be used to define a remarketing audience?
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7. How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
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8. Which users could be targeted with Dynamic Remarketing to bring them back to a website?