1 .
Siona's goal is to capture a minimum number of impressions for her Google Ads campaign. What bidding strategy should she use?
2 .
If visibility is the primary goal, which bidding strategy is most effective for an advertiser?
3 .
An account executive wants to extend reach with Google Display ads. Which preference aligns with her decision?
4 .
What's a benefit of Display campaigns for a home improvement retail marketer?
5 .
In Display campaigns, what can a user input?
6 .
A home improvement retail marketer is using a Display campaign to build out his ads.
What’s a benefit that Display campaigns can give him?
7 .
Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?
8 .
What is a key benefit of Display campaigns?
9 .
Marco wants to address affordability concerns on Google Ads. What can he explain?
10 .
A small pastry business is creating ads within their Display campaign. What are the two main ad formats used in a Display campaign?
11 .
An advertiser wants to generate conversions through Google Display ads but relies on the campaign's help for setting bids. Which two bidding strategies can they choose from?
12 .
A retailer selling antiques wants to create a Display campaign. What are two of the three inputs they must supply?
13 .
A marketing director of a large team is looking to reach an audience at scale through Display campaigns. How might Display campaign reporting help with this objective?
14 .
An advertiser has seen a lot of success with Google Search and wants to create a Display campaign with minimal effort. What kind of targeting should they use?
15 .
A marketing director wants to gain exposure for a new product line through a Display campaign. How could she achieve this goal?
16 .
An agency is interested in using automation to manage Google Display campaigns more effectively. What's one automation model that Display campaigns provide?
17 .
An advertiser wants to use a Display campaign to automatically create ads due to time constraints. Which two building blocks must they supply for automated ad creation?
18 .
Marta's Display campaign has exceeded expectations, but she can't increase spending. How would Performance Planner help her situation?
19 .
What's an advantage of Responsive Display Ads?
20 .
A small business uses Google Display ads for relevant advertising. Where do Google Display ads connect with valuable audiences?
21 .
Match the benefit of each ad type to the appropriate ad format option.
22 .
Kevin wants to save time designing ad creatives. Which Display ad format could he use?
23 .
What can a user input in a Smart Display Campaign?
24 .
Gavin wants to connect with users who previously viewed pages on his website. Which option serves his goal?
25 .
Mary is deciding between a Standard Display Campaign and a Smart Display Campaign. Why would she choose Standard Display Campaigns?
26 .
How does Google Display Ads grow marketing results for advertisers?
27 .
What type of automated bidding strategy would be ideal for a client valuing all conversion actions equally?
28 .
Of the ad formats on the Google Display Network, which one adjusts its presentation to fit available space?
29 .
What are the two types of uploaded ads?
30 .
Which marketing goal can you achieve by using automated bidding?
31 .
Jacob's offline store relies on metrics like store visits. Which campaign type can help him achieve offline business objectives?
32 .
Ingrid wants exposure for a new product line. How will a Display campaign achieve her goal?
33 .
Three core principles of Google Ads: Relevance, Google Ads connects businesses with the right people at the right time. What are the other principles?
34 .
How might Smart Display campaign reporting help Emmy?
35 .
What type of automated bidding strategy will meet the marketer's needs for a specific return on ad spend?
36 .
What’s an advantage of the reach of Responsive Display Ads?
37 .
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
38 .
Why should campaigns with different marketing objectives be separated into different Performance Planner plans?
39 .
Which feature of Google Display Ads will help Brian achieve his business objectives for his bicycle replacement parts company?
40 .
Adam has a "Drive action" marketing objective. What are two relevant options he might use to reach his goal?
41 .
What are two ways Google Ads can fuel your business goals?
42 .
Why should Maria use the Performance Planner on a monthly basis?
43 .
Which option will help Robert influence customer consideration for his sporting goods website?
44 .
How will creating a Display Ads campaign allow Bill to reach his goal of engaging valuable, relevant audiences?
45 .
Brian’s desired audience isn’t covered by the segments In-Market audiences offers. What’s another suitable option Brian could choose to help him influence potential customer consideration?
46 .
Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market for her goldfish training materials brand?
47 .
Which automated bidding strategy should Jasmine, the director of marketing for a chain of clothing stores, use to drive as many potential customers to her website as possible with a set budget?
48 .
What does Performance Planner automatically do?
49 .
Which factors should an advertiser consider when deciding on a bidding strategy?
50 .
Which targeting options are a good fit for Amanda’s "Influence consideration" campaign objective for her Google Display Ads?