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1. Google Tag Manager helps you manage your website in which of the following ways?
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2. Google Tag Manager can only be used with Google tags?
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3. To create a tag implementation plan, what are the recommended guidelines?
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4. Which Tag Manager tag would you use to track metrics and dimensions in Google Analytics?
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5. What is stored in a Tag Manager container?
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6. What is a “container snippet” in Tag Manager?
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7. A Tag Manager account allows you to do which of the following?
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8. What is a “trigger” in Tag Manager?
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9. What are the three parts of a trigger in Tag Manager?
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10. How do you enable a built-in variable in Tag Manager?
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11. What kind of variable should be used for a reusable Google Analytics property ID variable?
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12. Data Layer variables automatically persist across different web pages
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13. To pass static values from a website into Google Analytics Custom Dimensions using the data layer, which of these must be set up?
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14. To pass dynamic values from a website into Google Analytics Custom Metrics using the data layer, which of these must be set up?
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15. To send Custom Dimension data with an Analytics Pageview tag, what do you need to add to the Pageview tag in Tag Manager?
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16. To send Custom Metric data with an Analytics Pageview tag, what do we need to add to the Pageview tag in Tag Manager?
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17. What event type would you choose to track button clicks using an event trigger?
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18. What kinds of website actions can trigger a Google Analytics event tag in Tag Manager?
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19. What kind of user-defined variable should you use to track the URL of a webpage in Tag Manager?
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20. What Tag Manager variable type should you use to track only the part of a URL after the hash sign?
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21. Which built-in variable should you use to define an event trigger based on the class of a Submit button?
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22. What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed?
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23. To set up Dynamic Remarketing in Tag Manager, where do you enable data collection for Advertising Features?
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24. Where can you find a list of business-vertical attributes for Dynamic Remarketing?
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25. For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer?
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26. For Dynamic Remarketing, what needs to be set up in Google Analytics to collect information from the data layer?
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27. For Dynamic Remarketing, if you wish to use the data layer to collect when a user adds a product to their shopping cart without refreshing the page, what Analytics track type would you use?
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28. For Dynamic Remarketing, to set your tag to fire on a particular page, what should your trigger variable be set to?
