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Questions:

1 . You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?

2 . You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?

3 . Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?

4 . Reach Planner has three primary benefits. What do they include?

5 . If you’re running a video action campaign, how should you approach your measurement strategy?

6 . What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?

7 . You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?

8 . What action should you take when optimizing a campaign to drive conversions faster?

9 . To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?

10 . What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?

11 . If you want to improve performance of video campaigns, what approach should you take with creative?

12 . Which of the following captures the four reasons creators choose YouTube?

13 . You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?

14 . When creating a video action campaign, why is it a good idea to opt into optimized targeting?

15 . Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?

16 . If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

17 . If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?

18 . You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

19 . What can Reach Planner help with when doing media planning?

20 . You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?

21 . A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?

22 . A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?

23 . An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?

24 . When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?

25 . If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?

26 . A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?

27 . To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?

28 . In video advertising, which of the following techniques should you apply to help people think or feel something?

29 . What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?

30 . When would you use Insights Finder and Find My Audience?

31 . You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?

32 . If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?

33 . Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

34 . You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

35 . To measure the full value of an action campaign, what two conversion types should you capture in your reporting?

36 . The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?

37 . With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?

38 . Which of the following captures how YouTube serves users, creators, and advertisers?

39 . You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?

40 . You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

41 . You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?

42 . To drive more conversions, how should you approach evaluating video action campaign performance?

43 . What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?

44 . If you were making creative for a video action campaign, what best practice should you follow?

45 . You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

46 . This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?

47 . Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?

48 . If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”

49 . You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?

50 . When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?

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