Amazon DSP Certification

Amazon DSP Certification

Amazon DSP Certification

Questions:

1 . Which of these ad examples is compliant with Amazon Ads’ guidelines and acceptance policies for ads running on desktop?

2 . Which of these ad examples is compliant with Amazon Ads’ Guideines and Accepted Policies for branding?

3 . Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?

4 . Which of the following ad copy examples is compliant with Amazon Ads guidelines and acceptance policies for pricing and savings?

5 . Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.

6 . Select all that apply. Ad copy and legibility must be:

7 . Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?

8 . To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?

9 . Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?

10 . What does Amazon strive for through its ad policies? (Select 2)

11 . Which KPIs are associated with an awareness goal? (Select 3)

12 . True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.

13 . Which of the following audiences can be reached using the Amazon DSP?

14 . There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?

15 . A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?

16 . Which of the following is NOT a true statement?

17 . The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?

18 . True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.

19 . The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

20 . At which point during the campaign management timeline should an advertiser establish KPIs?

21 . For which scenario(s) should an advertiser consider optimization?

22 . The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

23 . For which advertising method are prices negotiated and based on a ﬁxed CPM with no auction involved?

24 . Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?

25 . When should an advertiser care most about brand halo metrics?

26 . Which of the following are benefits of Amazon’s automatic optimization? (Select 2)

27 . Which of these buying method provides advertisers higher priority to inventory?

28 . Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

29 . A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

30 . Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?

31 . True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

32 . Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?

33 . Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?

34 . Which pricing model allows advertisers to set a price range for any single impression?

35 . When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer ﬂow is this?

36 . True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.

37 . Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)

38 . Which of the following statements about private marketplaces (PMPs) are true?

39 . Which of the following describes the viewability standard used by Amazon DSP?

40 . Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

41 . True or false? The Amazon DSP is only available in a self-service model.

42 . What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?

43 . True or false? There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

44 . Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?

45 . There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

46 . IMDb is an example of which type of supply source?

47 . What is the value of Amazon’s pre-bid analysis? (Select 2)

48 . The Amazon DSP automated budget optimization allocates budgets based on which of the following?

49 . Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?

50 . Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

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