1 .
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
2 .
What does Google Analytics call a URL that passes data parameters for reporting?
3 .
When does the Google Analytics tracking code send a pageview hit to Analytics?
4 .
When does the Google Analytics tracking code send an event hit to Analytics?
5 .
What does Google Analytics use to differentiate new and returning users?
6 .
What will happen if a user clears the Analytics cookie from their browser?
7 .
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
8 .
A session in Google Analytics times out after how many minutes by default?
9 .
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
10 .
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
11 .
Which are Goal types in Google Analytics?
12 .
If data is excluded from a view using a filter, it may be recovered within thirty days.
13 .
Which of these scopes could be used for dimensions and metrics?
14 .
When defining a measurement plan, what is the order of steps?
15 .
What are macro-conversions in a measurement plan?
16 .
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
17 .
Filters may be applied retroactively to any data that has already been processed.
18 .
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
19 .
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
20 .
To pair metrics with dimensions, what should they have in common?
21 .
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
22 .
Custom Dimensions can be used in which reports?
23 .
When a Custom Dimension is active, which data will it affect?
24 .
To collect the number of comments users posted to a website page, what feature would be used?
25 .
Custom Metrics can have which scopes?
26 .
What four parameters can be included with an event hit for reporting?
27 .
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
28 .
Segments applied to reports can analyze data for which of the following groups?
29 .
Custom segments may be created using which of the following criteria?
30 .
How many segments may be applied at once?
31 .
Because segments are applied before sampling, segmented data will not be sampled.
32 .
What report shows data segmented by channel?
33 .
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
34 .
What report analyzes which webpages get the most traffic and highest engagement?
35 .
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
36 .
Multi-channel Funnel reports can credit conversions across which channels?
37 .
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
38 .
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
39 .
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
40 .
Custom Reports have which capabilities?
41 .
What type of Custom Report shows a static, sortable table with rows of data?
42 .
Which would prevent data from appearing in a Custom Report?
43 .
What is “remarketing” in Google Analytics?
44 .
To enable remarketing in Google Analytics, what must first be enabled?
45 .
Which remarketing audiences can be defined in Google Analytics?
46 .
Remarketing can show relevant ads on which Google properties?
47 .
What is the maximum duration a user can be included in a remarketing audience?
48 .
What Google Analytics data can be used to define a remarketing audience?
49 .
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
50 .
Which users could be targeted with Dynamic Remarketing to bring them back to a website?