1 .
What feature collects company-specific data such as Member Status?
2 .
To recognize users across different devices, what feature must be enabled?
3 .
In Multi-Channel Funnel Reports, how are default conversions credited?
4 .
What report indicates the pages of a website where users first arrived?
5 .
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
6 .
What is not considered a default “medium” in Google Analytics?
7 .
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
8 .
What data is Google Analytics Goals unable to track?
9 .
In Custom Reports, what must metrics and dimensions share in order to report accurately?
10 .
What is used to create Smart Goals?
11 .
Which three campaign parameters are recommended to manually track campaigns?
12 .
Filters cannot perform what action on collected data?
13 .
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
14 .
What scope levels are available for dimensions and metrics?
15 .
Which assets cannot be shared in the Solutions Gallery?
16 .
Which Goals are available in Google Analytics?
17 .
What report identifies browsers that may have had problems with a website?
18 .
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
19 .
What is not considered a “source” in Google Analytics by default?
20 .
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
21 .
What is not a benefit of Google Analytics Remarketing?
22 .
What report provides data on how specific sections of a website performed?
23 .
What criteria could not be used to create a Dynamic Remarketing audience?
24 .
What report shows a visual representation of user interactions on a website?
25 .
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
26 .
When linking a Google Ads account to Google Analytics, what is not possible?
27 .
What asset is used to build a remarketing list?
28 .
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
29 .
What does assigning a value to a Google Analytics Goal enable?
30 .
When does a default Analytics session expire?
31 .
What report indicates the last page users viewed before leaving a website?
32 .
Google Analytics cannot collect data from which systems by default?
33 .
What would prevent data from appearing in a Custom Report?
34 .
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
35 .
Segments will not allow you to do what?
36 .
To recognize users across different devices, what is required for User ID?
37 .
What channel is not included in the default Channels report?
38 .
What is not a filter setting for data in views?
39 .
What feature can join offline business systems data with online data collected by Google Analytics?
40 .
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
41 .
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
42 .
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
43 .
What is a “dimension” in Google Analytics?
44 .
What feature is required to collect the number of comments users posted to a web page?
45 .
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
46 .
What is the “Bounce Rate” in Google Analytics?
47 .
What model represents the hierarchical structure of a Google Analytics account?
48 .
To increase the speed at which Google Analytics compiles reports, what action could be taken?
49 .
What campaign parameter is not available by default in Google Analytics?
50 .
Which kinds of hits does Google Analytics track?