7 . Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “optimize,” and your team is currently focusing on personalization. In the monthly planning workshop, your client requests that your team creates a video for the “About Us” page because the company’s CEO thinks it would improve the page. Which of the following is the best response in order to stay focused on the current theme and focus area?

8 . Which of the following tactics should be integrated into conversations early and often when talking with clients about their launch pad websites?

9 . Imagine you are a strategist at a Growth-Driven Design agency. Throughout the past few months, you have noticed new clients getting frustrated during the strategy stage because your team has continuously asked questions that clients had already reviewed with the sales team. Which of the following should your team try experimenting with to improve the client experience?

10 . Imagine you’re having an exploratory call with a prospect in the software-as-a-service industry. As you’re explaining the GDD process, the CMO cuts in and explains that they are confused about why there is a need for a launch pad website and continuous improvement. Which of the following would be a good way to respond?

11 . You’re hosting an exploratory call with a regional trucking company that came to you because it’s interested in a website redesign. Which of the following questions would be best to help set the stage for positioning Growth-Driven Design later in the sales process?

12 . According to the training, what are the three primary ways Growth-Driven Design can have a greater impact on client results than traditional web design?

13 . A daily standup is a ___________ (or less) standing meeting with the _______ to review and update the _________.

14 . Which of the following best describes the value of using a Kanban board?

15 . True or false? Building incentives into service team members’ compensation packages can be a good tactic to drive upgrades and cross-selling.

16 . Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale and work to fill gaps in service team capacity, and it is making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to solve this challenge?

17 . True or false? It is critical to have a robust, exciting wish list leading up to the renewal conversation.

18 . When is the best time to start the renewal conversation?

19 . Your team is in month 15 of continuous improvement with a manufacturing company. Your current theme is “expand,” and your team is focusing on building new digital products on their website. Your client is pushing to have your team create a new team member profile template and add all the company’s team members to the “About Us” page. Which of the following would be the BEST option to complete their request while still making progress on the initial goals?

20 . True or false? It’s important to incorporate as many hacks and best practices into your website because they have already been proven to work.

21 . During your weekly retrospective, you suggest the idea of adding a step before the initial kickoff workshop: meetings with each stakeholder individually. The agency’s owner pushes back hard, explaining that it would add a great deal of time to the engagement. Which of the following would be the BEST response?

22 . Imagine you’re talking to a prospect during the goals and planning call. You’ve introduced the concepts and high-level GDD process. The prospect seems to be in agreement and is excited about getting started with the launch pad website. As the conversation progresses, they bring up more and more pages and ideas for the new site, making you a bit nervous. Which of the following is the best way to gain a better understanding of the scope of the launch pad they are thinking about?

23 . Imagine you are on a connect call with a prospect in the manufacturing industry. You discover that the leadership team has historically had a very traditional mindset toward the website and marketing. Knowing this, what will be one key outcome for you to achieve during this connect call?

24 . True or false? All companies and websites are a good fit for Growth-Driven Design, though it might need to be adapted.

25 . Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best elements to include in the redesign. Based on the scenario above, how would you break up the quote?

26 . What is the purpose of the GDD starter package?

27 . Who is responsible for continuously improving your agency’s Growth-Driven Design process after each retrospective?

28 . A daily standup is a ___________ or less standing meeting with the _______ to review and update the _________.

29 . Which of the following best describe the value of using a kanban board?

30 . True or False? Your agency should work with only one subcontractor when fulfilling Growth-Driven Design services.

31 . When is the best time to find partners and subcontractors to work with?

32 . Fill in the blank: Based on the training, the recommended pod for implementing Growth-Driven Design consists of ___________.

33 . Fill in the blank: Based on the training, the recommended three person pod consists of a __________.

34 . Your team wants to make the transition to Growth-Driven Design. However, your leadership team is worried about selling a service your team has never implemented. Which of the following is NOT a good suggestion for your leadership team?

35 . Imagine your entire agency has committed to adopting Growth-Driven Design as it’s core web design strategy. The leadership team is pushing to implement the entire GDD methodology in the next two weeks. Which of the following statements would be the best advice to give to your leadership team?

36 . True or false? Most agencies find success in fully implementing Growth-Driven Design exactly as taught in the certification and implementing everything at once.

37 . Which of the following is a great tactic to incorporate into your process to encourage upgrades and cross-selling?

38 . True or false? Building incentives into the service team member’s compensation packages can be a good tactic to help drive upgrades and cross-selling.

39 . When the strategist is running the planning workshop, which of the following is a great practice to encourage the client to upgrade to a larger engagement package?

40 . Imagine you’re in an agency leadership team meeting discussing how to better manage client cancellations, renewals, and upgrades. The challenge your team is running into is that you’re never sure what the client is planning to do until the last minute. This is causing the sales team to scramble to find another sale, work to fill gaps in service team capacity, and making it nearly impossible to accurately forecast future cash flow. Which would be the BEST suggestion to help solve this challenge?

41 . Which action best describes how your team should present the science fair action items?

42 . True or False? It is critical to have a robust, exciting wishlist leading up to the renewal conversation.

43 . When is the best time to start the renewal conversation?

44 . Fill in the blank: The weekly pulse is a ________ sent out _________ designed to keep everyone involved on top of ____________.

45 . Which of the following best describes the purpose of reporting with Growth-Driven Design clients?

46 . Your team is in month fifteen of continuous improvement with a manufacturing company. Your current theme is “Expand”? and you’re team is focusing on building new “Digital Products”? onto their website. Your client is pushing to have your team to create a new “team member profile”? template and add all the company’s team members into the about us section. Which of the following would be the BEST option to complete their request while still making progress on the initial goals.

47 . Imagine you’re working with the CMO at a telecommunications company. The theme for the quarter is “Optimize”? and your team is currently focusing on “personalization”?. In the monthly planning workshop, your client requests your team to create a video for the “About Us”? page because the company’s CEO thought it would help improve the page. Which of the following is the best question to ask in order keep focused on the current theme and focus area?

48 . True or false – It’s important to incorporate as many “hacks”? and “best practices”? into your website as they have already been proven to work.

49 . Imagine you are just finishing the launch pad website for a client. The CEO isn’t sure what will be done in the continuous improvement stage. They request a detailed plan for the remainder of the engagement (six months) on exactly what will be built. Which of the following is the best way to respond to this request?

50 . Which of the following is NOT a client service outcome your service team should work to achieve in the continuous improvement stage?

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